Building an Authentic Online Brand
Instructed by: Kalen Allen
With over 600 million cross-platform views of his original content in just two years time, Kalen Allen has become one of the internet’s most well-known personalities for his “Kalen Reacts” videos, landing him over one million Instagram followers and a spot on The Ellen DeGeneres Show. Now, in an age when younger folks increasingly look to YouTube and social media to make their voices heard, Kalen will share his own insights and advice on how to captivate a huge audience of followers and maximize opportunities. Participants in this workshop are encouraged to bring ideas for their own online presence, for potential feedback from Kalen himself!
At just 24-years-old, award-nominated actor, producer, and television personality Kalen Allen has catapulted into the mainstream media, reaching millions of people worldwide across his social media platforms and through his content online. Discovered in 2018 by renowned talk show host Ellen DeGeneres, Allen first made a name for himself through his hilarious “Kalen Reacts” videos, giving colorful and witty commentary on culinary concoctions online. It was one of these videos that caught the attention of Ellen, and he was invited to appear on the show. Ellen knew she had found something special in Allen, and offered him an opportunity to collaborate and produce content for her digital platforms.
Today, Allen holds a regular guest spot on The Ellen DeGeneres Show and often takes his trademark wide-brimmed red hat and infectious personality to high-profile events, such as the Billboard Music Awards and the MTV Video Music Awards as Ellen’s correspondent. He also has his own weekly digital news series, “OMKalen,” where he gives kind commentary on hot topics and trending stories of the week.
On the digital front, Allen’s videos boast an impressive 600+ million views across all Ellen platforms and is growing by the day. His work has also earned him a plethora of award nominations, including a Model D Award win for Best Host in a Web Series or Channel in 2018, and another for Best Celebrity Integration in a Web Series or Channel in 2019. He was also a finalist in the Best Weekly Unscripted Series and Best Use of a Digital Influencer in a Web Series categories for Model D, and was nominated for Best YouTube Comedian at the 2019 Shorty Awards. He was also recently honored with the Social Influencer Award at Better Brothers Los Angeles 2019 Truth Awards.
While Allen continues to entertain on television, he will soon make his feature film acting debut in Seth Rogan’s Untitled Pickle Comedy for Sony Pictures. Based on the 2013 New Yorker novella Sell-Out, the comedy follows an immigrant worker at a pickle factory that is accidentally preserved for 100 years and wakes up in modern-day Brooklyn. The film, which also stars Maya Erskine (Insecure) and Sarah Snook (Succession), is directed by Brandon Trost (The Disaster Artist) and will premiere in 2020.
Originally from Kansas City, Allen attended Temple University in Philadelphia and graduated with a Bachelor of Arts in Theatre. He has a big place in his heart for charity, and actively supports The Point Foundation, which empowers aspiring LGBTQ+ individuals to achieve their full academic and leadership potential.
Saturday, March 7th